Anyone’s Game
NBA — Tip-Off & Tune In, 2019
TIME TO RISE
New year. New duos. New league. We tipped off the 2019 NBA season by creating never-before-seen highlights featuring standby stars and new teammates before they ever stepped foot on the hardwood.
PR: Rookie Wire
Our second campaign film, Get Into The Game, built up fan FOMO — with an unprecedented season to come, any moment not spent watching a live-action game, is a moment you could miss something historic. Guided by the voice of real-life Knicks fan, Priyanka Chopra, we watch as our larger-than-life players get fired up by super fans, like Travis Scott and Questlove.
GET INTO THE GAME
Our radio used left and right ear mono-channels, to play up the wide open field in both the Eastern and Western Conference.
MY ROLE — Art Director
AGENCY — Translation LLC
GROUP CREATIVE DIRECTOR — Andy Ferguson
CREATIVE DIRECTORS — Eduardo Peterson, Geoff Proud
SENIOR COPYWRITER — Steve Horn
STRATEGY — Shon Magharabi
PM — Rikki Greenspan
PRODUCERS — Suzanne Crowe, Allison Robinson
DIRECTORS — Ellen Su, Joe Burrascano
ILLUSTRATOR — Marika Cowan
ANIMATION — Aardman Nathan Love
EDITORS — Mike Sobo, Dave Goldstein (Lost Planet)
SOUND — Cory Melious (Heard City)
COLOR — Mike Howell (Color Collective)