Fruit of the Loom products never bunch, always breathe, and are made for women, men, and all mammals in-between. Collaborating with a wide variety of illustrators and production houses, we created social content promoting product attributes and seasonal offers.

THE NEVER-BUNCH BUNCH
Men's Micro-Stretch Boxer Brief

ANIMATION Legwork
COPYWRITER Dylan Cimo

Don't get your (super stretchy micro-fiber) boxer briefs in a bunch. Fruit of the Loom Men's Micro-Stretch Boxer Briefs keeps your boxers from bunching up.

BUTTERFLY EFFECT
Girl’s Seamless Hipster

ANIMATOR Michael Young
COPYWRITER Dylan Cimo

Fruit of the Loom Girl's Seamless Hipster. Designed for those seemingly overnight growth spurts. They flex so she can grow, without growing out of them.

COOL AS A CUCUMBER 
Boy's Breathable Performance Boxer Brief

ANIMATION Studio Muti
COPYWRITER Dylan Cimo

Stay as cool as a cucumber…or the other side of the pillow with Breathable micro-mesh fabric.

SPIN CYCLE 
Boy's Tee

ANIMATION Legwork
COPYWRITER Dylan Cimo

Fruit of the Loom Boy's Tee stays soft wash after wash. Wear after wear, and still no wear.

8 BIT 
Boy's Breathable Flex Boxer Brief

ANIMATION Hook Studios
COPYWRITER Dylan Cimo

Growth spurts are no match for ultra-flex side panels. Make their briefs last longer with Fruit of the Loom Boys' Breathable Flex Boxer Brief.

ANIMORPH
Boy's Breathable Flex Boxer Brief

ANIMATOR Michael Young
COPYWRITER Dylan Cimo

Growth spurts are no match for ultra-flex side panels. Make their briefs last longer with Fruit of the Loom Boys' Breathable Flex Boxer Brief.

POLAR 
Boy's Fashion Fleece

ANIMATION BatchTV
COPYWRITER Ant Tull

Fruit of the Loom Boy's Fashion Fleece gives the ultimate comfort in a variety of colors. Change your world with a pop of color.

SPLITS
Men's Breathable Flex Boxer Brief

ANIMATION Studio Muti
COPYWRITER Dylan Cimo

Underwear as flexible as you are, or sometimes even more flexible than you are. Fruit of the Loom Breathable Flex Boxer Brief.

YOGA
Women’s Cotton Stretch Bikini

ANIMATION BatchTV
COPYWRITER Ant Tull

Fruit of the Loom Women’s Cotton Stretch Bikinis have added stretch for an even more comfortable fit.

AIR FRESHENER 
Men’s Core Cotton Brief

ANIMATION Legwork
COPYWRITER Ant Tull

Leave odor and moisture in the rearview with the Fruit of the Loom’s dual defense equipped Cotton Boxer Briefs.