Bounce Back
KAISER PERMANENTE + NBA — Klay Thompson, 2021
BOUNCE BACK (Extended)
This is all about choosing to get up instead of giving up. Whether that means reaching deep within to find inspiration or reaching out for support — the human spirit can comeback from anything.
The national broadcast drew parallels between Klay’s ever-evolving recovery journey and the lives his fans are living (post-2020) to embolden them to reframe how they approach their own mental health, now and in the future.
The toughest part of a comeback this long is closing the mental distance between who we’ve been and who we are now — and the constant questioning of who we want to be next.
BOUNCE BACK (Broadcast)
BOUNCE BACK (Social)
We extended our campaign on digital and social with consumer health tips shared on Kaiser Permanente’s partners’ platforms.
THE ODDS
PUSHING FORWARD
MY ROLE — Senior Art Director
AGENCY — Translation LLC
EXECUTIVE CREATIVE DIRECTOR — Jason Campbell
CREATIVE DIRECTOR — Matt Herr
SENIOR COPYWRITER — Steve Horn
STRATEGY — Megan Mundo
CONTEXT — Zach Brown
PM — Michael Moates
PRODUCERS — Dustin Grant, Jean Mougin, Francesco Colombo
DIRECTOR — David M. Helman (NOCO)
EDITOR — Travis Moore (Exile)
POST PRODUCTION — MPC
SOUND — Craig Caniglia (Sonic Union)
COLOR — Sofie Friis Borup (Company3)