Portraits Of Her
Vans x Record Store Day — Brand Partnership, 2022
Vans and Record Store Day present Portraits Of Her — a collaborative record, zine, and video series created by women, for women.
This project shines a light on the women working in the music industry. From the ones on stage, to those running record stores and working behind the scenes — we’re uplifting their stories and experiences, honoring their truths, and celebrating their strength and passion in continuing to pave the path forward for others.
PR: Adweek, Complex, HipHopDX, iMore, & Rolling Stone
With our episodic films, we focused on bringing together women from different corners of the music world to talk about why they continue to be so dedicated to do all that they do.
EP. 1 — MELISSA MEETS LOTTIE
EP. 2 — LEYLA MEETS ERICKA
EP. 3 — ALICE MEETS ALEXIS
For Record Store Day itself, we released our zine & album, over 82% of which is woman-made.
This limited-edition vinyl features 16 donated tracks from groundbreaking female artists. The sales of the album benefitted We Are Moving The Needle. And to honor some of the musicians on the album, we partnered with artist Jordi Ng to design our zine.
We took our concept a step further in our outreach packages, which featured a tab that let the receiver throw away statistics projects like ours set out to subvert.
We dedicate this album and labor of love to all of the women in the music industry. We see you, we honor you, and we thank you.
This was made possible by the following women: Abby Rubin, Alexandra Baker, Allison Banna, Alexis Rommel, Alysse Gafkjen, Anastasia Antonova, Anna Palma, Ashley Osborn, Beka Tischker, Bobbi Rich, Brianna Ceaser, Brianne Ross, Brigid Dixon, Brooke Burt, Carrie Colliton, Chantal Emagen, Christina Xing, Deborah Morrison, Emma Barda, Emily Hicks, Emily Lazar, Emily McBride, Ericka J. Coulter, Fawn Goodman, Felicity Heath, Gina Abatangelo, Grace Jones, Holiday Black, Jaime Gopez, Jamie Sward, Jasmine Ortega, Jenna Akemi Kon, Jennifer Hoerl, Jennifer Horton, Jill Armitage, Jocelyn Romo, Jo'ie D. Taylor, Jordi Ng, Joslyn Jacoby, Kara Lane, Katie Nelson, Kayla James, Kei Henderson, Kimmy McAtee-Bell, Larissa Miranda, Laura Nicolo, Leigh Millhauser, Linda Perry, Lisa Tessandori, Lizzie Hardy, Lottie Moore, Marissa Smith, Melissa Logan, Mia Madrid, Meghan Helsel, Molly Kreppel, Monique Maion, Natalle Jastrow, Natasha Azava, Nicole Teckchandani, Odette Moradians, Poppy Georgina, Rachel Leathers, Sarah Goodman, Sarah Scheideman, Sofia Enriquez, Sunny Sanghera, Tammy Santos, Taylor Dwyer, Tierney Stout, Trinity Rose, Valerie Pascoe … and a special thank you to all of the artists that contributed tracks.
MY ROLE — Senior Art Director
CLIENT — Vans
CREATIVE DIRECTOR — Bruno Luglio
SENIOR COPYWRITER — Mia Madrid
SENIOR ART DIRECTOR — Trinity Rose
JUNIOR ART DIRECTOR — Holiday Black
PRODUCERS — Allison Banna, Eddie Granado
MARKETING MANAGER — Marissa Smith
PM — Lisa Tessandori
DIRECTOR — Christina Xing
ORIGINAL FILM SCORE — DaHouse Audio