Move How You Want
Beats By Dre — Product Campaign, 2022
The Beats Fit Pros are designed to lock in your ears and stay in place — so you can bop any way, anywhere. Using the universal head bobbing motion to thread our talent stories together, we watch their realities heighten around them as they move how they want.
In addition to our social campaign assisting in the launch of the new Beats Fit Pros, we ushered into the world a never-before-heard song from one of our featured stars: Vince Staples. Keeping true to the Beats By Dre ethos of breaking the newest music alongside the best products in their arsenal.
PR: Adweek, Complex, HipHopDX, iMore, & Rolling Stone
FIT FOR VINCE
FIT FOR KAIA
FIT FOR NAOMI
FIT FOR QUEN
📸 Tom Bender, Eva Delacruz, & Micole Guevara
MY ROLE — Senior Art Director
AGENCY — Translation LLC
EXECUTIVE CREATIVE DIRECTOR — Jason Campbell
CREATIVE LEAD — Cas Desroches, Aryan Aminzadeh
SENIOR COPYWRITER — Mia Madrid
ART DIRECTOR — Kevin Lu
COPYWRITER — Karan Raikar
SOCIAL CONTENT — Eva Delacruz, Micole Guevara
CONTEXT — Joel Rodriguez, Hugh Pringle
ACCOUNT — Alyssa Ramsey, Chloe Williams, Jordyn Diato
PM — Sadie Langemo, Zane Posen
PRODUCERS — Katie Greene, Dan Blaney
DIRECTOR — Nina Holmgren (Smuggler)
POST PRODUCTION — Dusten Zimmerman (Cabin Editing)
PHOTOGRAPHER — Tom Bender
COLOR — Sean Coleman (Co3)
SOUND — (Ballad)